The year 2011. At a time when online shopping was not yet commonplace here, when people preferred to walk into a physical store rather than click "add to cart", an idea was born in a small garage. Honest, brave, and full of enthusiasm. Back then, we couldn’t yet imagine where this path would take us – but it all started with a single laptop, a modest space, and a huge desire to create something different.
Our first "office" was the garage. Surrounded by boxes, homemade shelves, and an improvised workbench, we prepared the first products, replied to customer emails, and personally packed every order. Everything was done by hand: from data entry to sticking address labels and going to the post office with the shipments. Every new customer meant a lot to us – it was a sign we were on the right path.
Of course, not everything went smoothly. There were many sleepless nights, technical problems, and moments of doubt. But perseverance, commitment to quality, and a personal approach are what lifted us. Every year we grew – in the number of orders, product range, and the trust of our customers. Our garage quickly became too small. First, we moved the warehouse to a larger space, then expanded our team, grew into a real company, and eventually opened our own office.
Today, more than a decade later, our online store is no longer just a garage project. It has become a well-known online destination for those seeking quality products, reliable delivery, and friendly support. With over 25.000 successfully processed orders, hundreds of loyal customers, and trustworthy partners, we now operate in both domestic and international markets.
But despite the growth, we have not forgotten where we came from. The same spirit still lives in our team – passion, personal connection, and a desire to offer more than just a product. We continue writing our story with heart, dedication, and respect for every individual who puts their trust in us.
We are proud to say that we built all of this ourselves – step by step. From the garage, where each package meant a new opportunity, to today's dynamic online company that looks to the future with optimism.
From humble beginnings in 2011, the company now, in 2025, manages more than 5 websites in 7 languages and ships to several European countries (including Slovenia, Croatia, Austria, Germany, Slovakia, Czech Republic, Poland, Hungary).
And this is only the beginning.
Data from the registration form
Full company name
Minicene, online shop, d.o.o.
Abbreviated name
Minicene d.o.o.
Seat
ulica pod Perkolica 33, 2360 Radlje bo Dravi
Reg. activity
47,190 Trg. retail by mail or online
Director
Boštjan Gradišnik
Business account
IBAN: SI56 6100 0000 8791 166, Delavska hranilnica
Tax number
SI51813629
Matriculation number
6707726000